Design House Stockholm are about to challenge contemporary design industry with a revolutionary eco-friendly production system. Just chose and pay for your design online, and pick it up locally without any unnecessary transport. First out is a pop art-inspired chair by the Swedish designer Alexander Lervik.
3D-production was all the rave ten years ago: just email your design and print it locally, no need for transport. The acclaimed Swedish designer Alexander Lervik looked even further in a TEDx lecture 10 years ago: why not create a Spotify for design before and not after everything gets copied? ”We were about to land in the same position as musicians and record labels at the end of the ‘90s, everybody downloading without paying,” says Alexander. ”I wanted to be proactive before it was too late. And now we are finally ready!”
Design House Stockholm has together with Alexander Lervik embraced the idea in a totally novel manner thanks to thousands by thousands of workshops around the globe set up with laser cutters and CNC-equipment. ”We will organize local producers in a worldwide net,” Anders Färdig promises, founder and CEO of Design House Stockholm. ”Just like locally produced food, we will offer locally produced design. No un-environmental transports, and no race to the bottom in low- wage countries. Its finally time for the design industry to embrace new technology and assume its responsibilities.”