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New Sales and Marketing Director JANUARY 19, 2012

Design House Stockholm has recruited Anders Arnborger to be responsible for directing our continued expansion in both our Swedish and foreign markets. "We are delighted that Anders Arnborger has agreed to take up this position at Design House Stockholm. With his experience from the fashion industry he has a unique understanding of what is needed to exploit the potential of a powerful brand", Anders Färdig, founder and CEO of Design House Stockholm remarks. "I see a great potential for Design House Stockholm. The opportunity to work with Anders Färdig's concept of signing up Scandinavia's leading designers with a view to marketing and distributing their creations to a worldwide audience is both an honour and a challenge, and I look forward to exploring the fantastic opportunities that this post entails", Anders Arnborger notes. At Design House Stockholm we see continuing demand for Scandinavian design and reckon on annual growth of more than 15% in the next few years. Design House Stockholm Design House Stockholm acts as a publisher for Scandinavian design. The company was started by Anders Färdig in 1992 and launched its first collection under its own brand in 1997. The collection now comprises glass, porcelain, furniture, lighting, fashion wear, furnishing fabrics and limited studio editions. Design House Stockholm has its own shops in i Stockholm, Gothenburg, Jönköping, Boda, Båstad and Frankfurt. Anders Arnborger founded Worldwide Brand Management (now Björn Borg) in 1989, and was CEO until 2004. In 2005 he initiated a buy-out of Twilfit from Lindex and continued as a partner and managing director until 2007. Anders Arnborger has also worked with leading brands like Café Gateau , Hard Rock Café, and Jockey and has sat on the boards of exclusive watchmakers Sjöö & Sandström, and model agency Mikas. For more information, please contact: Phone: +46 8 509 08 100 press@designhousestockholm.com